The new COOLPIX AW100, a camera that can stand up to the rigorous expectations of those with an appetite for adventure who demand incredible image quality within a strong, durable body. The waterproof, freeze proof and shockproof COOLPIX AW100 is forged with features for adventure seekers who need amazing image quality and Full High Definition (HD) movie recording to keep pace with their active lifestyle.

The new COOLPIX AW100 is scheduled to be available in early September 2011 and will have an estimated selling price * of $379.95. It will be available in black, blue and a distinctive, highly visible orange.