INNOVATIVE
ALL-IN-ONE WEBSITE:
PRODUCTS, INFORMATION AND SOCIAL TOOLS PERFECTLY ORGANIZED

Plano, IL (January 25, 2013) – Why sort your hunting gear and fishing tackle in Plano totes between trips? Because when it's money time, you can locate just what the situation demands, be it a crankbait, duck call or a fist full of shells.

In that same compartmentalized way of thinking, Plano has reorganized its website to make selecting products as easy as finding them in a tidy tackle box. Now your search for the best in organization and protection of valuable hunting and fishing gear is only a few smooth scrolls away, whether you're at home or work. Heck, even when in the field on a smartphone.

Yet there's more to the new, re-sorted Plano website than a prompt perusing of premium products.

"Our new easy -to-navigate site also features how-to articles and videos from the finest professional hunters and anglers – we call 'em Plano's pro staff. The information's all there so our customers can better enjoy every moment of their time in the field," says Marketing Manager Sean Wheatley.

That section of the 'site alone is like receiving free and continuously updating hunting and fishing encyclopedias.

But there's more. The innovative webpage also boasts a "Social Hub" section on their homepage – that's viewing Plano's social media traffic on Twitter and Facebook without having to open another tab, signing in and frittering away time you could be spending outside.
There's also a "FAQ'S" page for instantaneous answers to common questions about product, replacement parts and care of your Plano products.

Looking for the hook-and-bullet enthusiast's link to the newest easy-to-navigate and informative all-in-one website? It's just a simple mouse click away at Plano.

PLANO FISHING
A tradition of excellence. Owning a Plano® tackle box has become a heritage that has endured for more than half a century. In 1952, Plano introduced the first molded plastic tackle box. For the next fifty years, the Plano brand found its way into the hearts and hands of four generations. Today, there's a 4 in 5 chance that if you own a tackle box, it was made by Plano. There are many reasons why consumers choose Plano, including quality, durability and innovation, but our favorite is "It's what my dad always used."

PLANO HUNTING
Innovation and quality are the traits that have become associated with the Plano® brand. Thousands of hunters and shooters have come to trust Plano for the storage of their firearms, bows and hunting accessories. Since 1952 Plano has been supplying outdoor enthusiast with storage solutions that allow them to make the most of the time they have outdoors.

MEDIA CONTACTS
Noel Vick
Traditions Media, LLC
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612.708.7339

David Rose
Traditions Media, LLC
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231.276.9874